I hate being ignored.
We all do. There are many reasons your emails either aren't being opened, or your readers aren't taking action after reading them.
Are you sending emails too often? Nothing will get you flagged as junk faster than filling a customers inbox daily (or more) with marketing emails. Send better quality content, less often.
Grammatical errors will not only make you look unprofessional, they'll also grate on the nerves of your grammar police readers and be a major turn off. Double check everything you send out. Chrome extensions like Grammarly take the guessing game out of grammar checks, allowing you to send out polished emails, every time.
If you're still getting the cold shoulder, maybe its time to rethink your subject lines. Having irresistible subject lines will give people no choice but to open your email and read what you have to say.
1. Numbers & Lists
Numbers are appealing to people, (even those bad at math.. ahem, guilty here!) especially if they’re odd numbers. Some examples of headlines that work with numbers are:
2. Shock Value
In the mundanity of day to day life, who doesn’t love a little shock and surprise? It’s why people gobble up racy reality tv and scroll gossip sites for hours. People LOVE to be shocked! So, mix it up. Grab their attention from the moment they open their inbox, dying to know what your shocker subject line means. Try these:
3. Appeal to Vanity
This one is not only simple, it's also irresistible to your readers. Everyone wants to look and feel great. It’s human nature. Use the lure of helping your customer with subject lines like:
4. Create urgency
“Last one to the playground is a rotten egg!”
Do you remember hearing that in elementary school? EVERYONE took off running. No one wanted to be the rotten egg. And guess what? The same thinking still applies in adulthood. When you create urgency, it creates excitement and makes people act fast. Hinting to a negative outcome makes people take action quickly. Here are two examples:
5. Ask A Question
Draw readers in by asking an engaging question. Asking an engaging question will pique your customers curiosity but make sure that it can only be answered by opening the email.
From there, you have their attention to draw them in again with your first couple lines in the email.
Both of these questions build curiosity and are left open-ended... there is really no way to know the answer unless the customer opens the email.
What are your favourite email subject line strategies? What would you add to this list?
Comment below to let me know some of the best email subject line strategies that have worked for you!