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14/3/2024 The Power of Cohesive Company Branding: Inspiring Client Trust and Brand RecognizabilityRead Now In today's competitive business landscape, establishing a strong brand identity is imperative to stand out from the crowd. A cohesive brand image across all platforms plays a vital role in fostering client trust and enhancing brand recognizability. From your website to social media platforms and product branding, staying on brand is what will allow your customers to easily identify you, building brand trust and recognizability. In this blog, we will explore the importance of maintaining consistency in company branding and how it can positively impact your organization.
Are you looking to start a blog with the idea to make a difference in the world? Or maybe you have been blogging for a while and are feeling frustrated that few people are interacting with your posts that aim to propel society forward in some way? If you are ultimately asking yourself if blogging for change is possible, I’m here to answer the question. Yes, when you put in the hard work. Let me explain. My Experience with Wanting to Make a Difference Let’s face it, some people are great at sports, and others are awesome at making people laugh. For me, it’s my writing that I feel is my top skill. And so I want to use it to leave my stamp on the world. That’s why I started When Women Inspire and publish posts like how to ace a job interview. The goal of posts like this one and others is to help women improve their lives, personally and professionally. And it hasn’t always been an easy road to reach the 11,000 email subscriber mark! I’ve had moments when I wanted to give up because someone mocked the newest post for being fluff or a tech glitch behind the scenes of the blog set me back hours in my day. But now I have learned a few valuable things to keep in mind as I remind myself that YES blogging for change is possible. Here’s proof: Comments from Readers When I receive a “great post!” it tells me I’m on the right track with grabbing the audience’s attention. But something I’ve learned too over my years of blogging for change is that the critical comments are just as valuable, if not more. If the reader offers another viewpoint, I hadn’t considered, that makes it one of my favorite reads of the day! I’m geeky and love to learn so then I get to research or think more about what the reader suggested to me. But please note this type of commenter doesn’t disrespect me – the ones who personally attack me aren’t among my faves, obviously. Also, even receiving any comments from readers of your blog is a good sign that you have the potential to make a difference, if you’re not already doing so. A comment means that the reader thought enough about what you wrote to respond to it. Your blog posts can encourage positive change! Insider Tip: Not receiving comments on your blog posts? Make sure you learn how to SEO optimize your posts with keywords, add catchy titles, share it on social media, and do other activities that get more eyeballs on your written content. After all, you want people to know about you so you can encourage more of them to act on your blog message, right?! Stay Focused on Blogging for Change If you only write a blog post a month, you’re less likely to inspire your readers. But if you churn out quality content regularly then blogging for change is easier because you build an active readership. Of course, your life is busy, and I totally get that. Right now our two cats are telling me they want to play. You might have kids, a full-time job aside from your blog, and other obligations. So, here are great ways to stay focused on your blog:
How to Gauge Your Success In this case, it’s not all about the money. While you might be blogging to help bring in income, blogging for change has action at its heart. Gauging whether you are a success probably isn’t about how much $$$ you’re bringing in – except for a charity fundraiser and similar. Instead, it’s about things like how many people are now recycling after you’ve been writing for six months about ways for them to do so. Oh and here’s one very important final point. You won’t always know every time you make a change. While comments are helpful for telling you which blog posts resonate with readers, you might also find that you get several views on a post that has few comments. Not everyone will stop by and tell you how your writing is impacting them. But if you keep blogging for change as your focus, while building your online audience and gaining loyal readers, you can bet that you have the potential to help a cause that matters to you. Are you blogging for change and, if so, what cause or causes do you focus on? Also, what keeps you going when you don’t feel like writing one week?
 If you find yourself opening your social media apps every day, only to exit back out with nothing new to post, you may have social media writers block. What is social media writer's block, you ask? It's no different than writer's block, the dreaded moment that writers suddenly run out of any kind of inspiration or ideas on what to write. The difference? You've run out of ideas for your social media. Don't worry, we've all been there and there are tons of ways to reignite your creativity! Get Inspired What do you love? Often our audience loves the same things we do, and you may be overthinking your posts. Take a look at your feed and see if there's anything YOU would love to see. It could be a favourite quote, aesthetic picture or something that inspires you. You can relate it to your product or business, or be totally random. It's fine to switch it up once in a while. There are plenty of places online to get inspiration for Social Media posts. Pinterest is a huge one, with posts on just about every topic imaginable. Give yourself a 10 minute break with a coffee and scroll Pinterest for some ideas (you may even find a dinner recipe while you're at it ) that you haven't tried yet. Ask your audience what they want to see. Jump onto your stories and create a poll (or a few) giving your audience some options on what they'd like to see. Not only does this help with your engagement, it also makes your audience feel that you're listening to what the want as well. Not many people can scroll through an instagram story and resist clicking a poll button, myself included! Get a 30 Day Social Media Content Calendar loaded with a unique idea every day, taking the guesswork out of posting. The best part? You can reuse them month after month, just switch up the content theme for each month. One great way to switch up content theme is by using seasons and holidays to base your content creation around. Fall, Halloween, Christmas, Spring, Summer and all the holidays in offer you plenty of opportunities to create content based around what people are thinking about right now. The usual holidays are just the tip of the iceberg. Did you know there is a National Whipped Cream Day, National Bubble Bath Day and even a National Penguin Awareness day? Neither did I! I linked the list of weird holidays here! As you can imagine, knowing these quirky holidays would be hilarious and entertaining to tie into your Social Media and maybe even relevant to your business, depending what you offer. Dont Be Afraid! Have you ever created a post, only to stare at it for 5 minutes, contemplating whether or not you should post it? STOP IT! It's normal to strive for perfection but sometimes overthinking can hold us back from growing creatively and learning new things. So you post it and it's a flop. But what if it's not? What if your audience loves it? You'll never know if you don't try. Pushing yourself out of your comfort zone can teach you a lot and maybe even appeal to a new crowd online. Try new ways of engaging on your social media. Creating posts is fun and informative but with features like reels and going live at your fingertips, why not diversify? Try new things every day! |
