How Important Is Social Media Presence?

It’s no secret that people are glued to their phones, laptops and tablets for hours a day. Whether they’re skimming Facebook or looking at pictures on Instagram, people spend a huge chunk of their time on social media. So, is your business on social media? If not, you could be missing out on a huge customer base.

Whether you’re just not social media savvy, don’t have time or just don’t know which platforms you should be focusing your energy on, a strong social media presence is a huge asset in todays business world.
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There are so many platforms to choose from and each has their own unique way of allowing its user to interact and share content. So you’ll need to narrow down which ones will work best for you and your brand and which ones have the highest number of users from your target market.

Some of the biggest platforms today are Facebook, Instagram, Twitter and Pinterest, with several others on the rise. The platforms that will work best for your business depend on your brand, your goals and how you want to interact with your customer base.

Social media presence allows you to reach your customers daily, on a platform they’re already using, allowing them to interact with you, be informed about new products and for you to let them now about promotions or information relative to your brand.

It allows you to attract new customers, and expose your brand to a demographic that you didn’t know were potential customers. You have an opportunity to learn about the needs of your customers, the trends they follow and gives you more insight on the kind of content you should be creating to relate to them.

Social media is instrumental for any business looking to gain exposure, generate more web traffic or connect with customers, locally and worldwide. 
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For help with your social media presence email info@heidiklein.ca