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What are Power Words? Have you ever wondered why some business and product copy bores you to death, while others makes you immediately want to click, buy or read more? It’s all in the words the marketing writer has used in the copy. Not all words are created equally. Take these two words for example: -View -Witness Two words that could have very similar meanings, but probably invoked a very different meaning to you. View could mean looking out the window at a beautiful skyline, while witness makes you wonder, was there an element of crime? Words are powerful and each one makes us feel differently, depending on how we perceive it. Power words have that effect, and when used in a marketing format, they can be highly effective in making your customer react in the way that you want them to. There are 5 different kinds of power words:
Words that aren’t used commonly cause your reader to pause, react emotionally and act accordingly. Consumers are inundated all day, every day with advertisements in every form, so copy that contains effective power words is imperative for standing out from the hundreds of other ads and copy they see regularly.  So, which power words do you need to use? And how? Well, that depends on what you want your customer to do and what THEY want to do. By thinking about the natural tendencies we all have, you can write directly to the subconscious of your customer.
Heres an example. Let’s say you’re an online business owner, selling software that helps other businesses manage their employees schedules and productivity. Some of the power words you may want to use to appeal to your target customer could be:
These words will appeal to an overwhelmed business owner, looking to streamline his employee management, reduce his workload and extend his budget. Conclusion Implementing power words in your website, product copy and headlines isn’t just a gimmick, its proven to be effective. For a free list of 200 power words you can use to transform your writing and appeal to your target audience, click here, email me with POWER WORDS in the subject line, and I’ll email it to you right away! Don’t just write more, craft writing that packs a punch and see the results you want! -Heidi Comments are closed.
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