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22/5/2024 The Psychology of Colour in Branding: The Power of Emotional Connection and Colour AssociationRead Now Branding is not just about logos and taglines. It's tool that helps businesses connect with their audience on a deeper level. One crucial aspect of branding that often goes overlooked is the psychology of colour. The colours we choose evoke emotions, shape perceptions, and influence customer behaviour. Read on to explore the importance of colour psychology in branding and how it can aid in your business' success.
When it comes to email marketing, the subject line is your first impression. It's the gateway to capturing your recipients' attention and enticing them to open your email. In this blog post, we will explore five effective email subject lines and what makes them irresistible to recipients. By understanding these strategies, you can improve your open rates and boost the success of your email campaigns. "Limited Time Offer: Save 50% on Our Best-Selling Products Today!" What makes it irresistible: This subject line creates a sense of urgency by emphasizing a limited-time offer. The mention of a significant discount on popular products appeals to recipients' desire for savings. It prompts them to take immediate action to make use of the limited-time opportunity.  "Exclusive Invitation: Join Our VIP Community and Get Access to Insider Discounts"
What makes it irresistible: People love exclusivity, and this subject line taps into that desire. By offering an exclusive invitation and the promise of insider discounts, recipients will feel special and privileged. They'll be more likely to open the email to see what benefits they can gain by joining the VIP community. "Boost Your Productivity with our New Time-Saving Tool" What makes it irresistible: In a fast-paced world, everyone is looking for ways to improve productivity. By positioning your email as a solution to this common pain point, you capture recipients' attention. They'll be curious to learn more about the new time-saving tool and how it can benefit them. "Don't Miss Out: Last Chance to Register for Our Webinar on [Topic]" What makes it irresistible: The fear of missing out (FOMO) is a powerful motivator. By emphasizing that it's the last chance to register for a webinar on a specific topic, recipients feel a sense of urgency. They won't want to miss out on valuable insights and information, compelling them to open the email and sign up. "Get Inspired: Discover the Latest Trends and Insights in [Industry]" What makes it irresistible: Everyone wants to stay informed and ahead of the curve. This subject line appeals to recipients' curiosity and desire for knowledge. It promises to provide them with fresh ideas, trends, and insights in their industry, making the email irresistible to open and explore. Crafting effective email subject lines is crucial for capturing recipients' attention and driving open rates. By incorporating elements like urgency, exclusivity, problem-solving, FOMO, and curiosity, you can make your subject lines irresistible. Experiment with these strategies and analyze the performance of your email campaigns to optimize your subject lines and achieve better engagement with your audience. 14/3/2024 The Power of Cohesive Company Branding: Inspiring Client Trust and Brand RecognizabilityRead Now In today's competitive business landscape, establishing a strong brand identity is imperative to stand out from the crowd. A cohesive brand image across all platforms plays a vital role in fostering client trust and enhancing brand recognizability. From your website to social media platforms and product branding, staying on brand is what will allow your customers to easily identify you, building brand trust and recognizability. In this blog, we will explore the importance of maintaining consistency in company branding and how it can positively impact your organization.
Are you looking to start a blog with the idea to make a difference in the world? Or maybe you have been blogging for a while and are feeling frustrated that few people are interacting with your posts that aim to propel society forward in some way? If you are ultimately asking yourself if blogging for change is possible, I’m here to answer the question. Yes, when you put in the hard work. Let me explain. My Experience with Wanting to Make a Difference Let’s face it, some people are great at sports, and others are awesome at making people laugh. For me, it’s my writing that I feel is my top skill. And so I want to use it to leave my stamp on the world. That’s why I started When Women Inspire and publish posts like how to ace a job interview. The goal of posts like this one and others is to help women improve their lives, personally and professionally. And it hasn’t always been an easy road to reach the 11,000 email subscriber mark! I’ve had moments when I wanted to give up because someone mocked the newest post for being fluff or a tech glitch behind the scenes of the blog set me back hours in my day. But now I have learned a few valuable things to keep in mind as I remind myself that YES blogging for change is possible. Here’s proof: Comments from Readers When I receive a “great post!” it tells me I’m on the right track with grabbing the audience’s attention. But something I’ve learned too over my years of blogging for change is that the critical comments are just as valuable, if not more. If the reader offers another viewpoint, I hadn’t considered, that makes it one of my favorite reads of the day! I’m geeky and love to learn so then I get to research or think more about what the reader suggested to me. But please note this type of commenter doesn’t disrespect me – the ones who personally attack me aren’t among my faves, obviously. Also, even receiving any comments from readers of your blog is a good sign that you have the potential to make a difference, if you’re not already doing so. A comment means that the reader thought enough about what you wrote to respond to it. Your blog posts can encourage positive change! Insider Tip: Not receiving comments on your blog posts? Make sure you learn how to SEO optimize your posts with keywords, add catchy titles, share it on social media, and do other activities that get more eyeballs on your written content. After all, you want people to know about you so you can encourage more of them to act on your blog message, right?! Stay Focused on Blogging for Change If you only write a blog post a month, you’re less likely to inspire your readers. But if you churn out quality content regularly then blogging for change is easier because you build an active readership. Of course, your life is busy, and I totally get that. Right now our two cats are telling me they want to play. You might have kids, a full-time job aside from your blog, and other obligations. So, here are great ways to stay focused on your blog:
How to Gauge Your Success In this case, it’s not all about the money. While you might be blogging to help bring in income, blogging for change has action at its heart. Gauging whether you are a success probably isn’t about how much $$$ you’re bringing in – except for a charity fundraiser and similar. Instead, it’s about things like how many people are now recycling after you’ve been writing for six months about ways for them to do so. Oh and here’s one very important final point. You won’t always know every time you make a change. While comments are helpful for telling you which blog posts resonate with readers, you might also find that you get several views on a post that has few comments. Not everyone will stop by and tell you how your writing is impacting them. But if you keep blogging for change as your focus, while building your online audience and gaining loyal readers, you can bet that you have the potential to help a cause that matters to you. Are you blogging for change and, if so, what cause or causes do you focus on? Also, what keeps you going when you don’t feel like writing one week?
 If you find yourself opening your social media apps every day, only to exit back out with nothing new to post, you may have social media writers block. What is social media writer's block, you ask? It's no different than writer's block, the dreaded moment that writers suddenly run out of any kind of inspiration or ideas on what to write. The difference? You've run out of ideas for your social media. Don't worry, we've all been there and there are tons of ways to reignite your creativity! Get Inspired What do you love? Often our audience loves the same things we do, and you may be overthinking your posts. Take a look at your feed and see if there's anything YOU would love to see. It could be a favourite quote, aesthetic picture or something that inspires you. You can relate it to your product or business, or be totally random. It's fine to switch it up once in a while. There are plenty of places online to get inspiration for Social Media posts. Pinterest is a huge one, with posts on just about every topic imaginable. Give yourself a 10 minute break with a coffee and scroll Pinterest for some ideas (you may even find a dinner recipe while you're at it ) that you haven't tried yet. Ask your audience what they want to see. Jump onto your stories and create a poll (or a few) giving your audience some options on what they'd like to see. Not only does this help with your engagement, it also makes your audience feel that you're listening to what the want as well. Not many people can scroll through an instagram story and resist clicking a poll button, myself included! Get a 30 Day Social Media Content Calendar loaded with a unique idea every day, taking the guesswork out of posting. The best part? You can reuse them month after month, just switch up the content theme for each month. One great way to switch up content theme is by using seasons and holidays to base your content creation around. Fall, Halloween, Christmas, Spring, Summer and all the holidays in offer you plenty of opportunities to create content based around what people are thinking about right now. The usual holidays are just the tip of the iceberg. Did you know there is a National Whipped Cream Day, National Bubble Bath Day and even a National Penguin Awareness day? Neither did I! I linked the list of weird holidays here! As you can imagine, knowing these quirky holidays would be hilarious and entertaining to tie into your Social Media and maybe even relevant to your business, depending what you offer. Dont Be Afraid! Have you ever created a post, only to stare at it for 5 minutes, contemplating whether or not you should post it? STOP IT! It's normal to strive for perfection but sometimes overthinking can hold us back from growing creatively and learning new things. So you post it and it's a flop. But what if it's not? What if your audience loves it? You'll never know if you don't try. Pushing yourself out of your comfort zone can teach you a lot and maybe even appeal to a new crowd online. Try new ways of engaging on your social media. Creating posts is fun and informative but with features like reels and going live at your fingertips, why not diversify? Try new things every day! What are Power Words? Have you ever wondered why some business and product copy bores you to death, while others makes you immediately want to click, buy or read more? It’s all in the words the marketing writer has used in the copy. Not all words are created equally. Take these two words for example: -View -Witness Two words that could have very similar meanings, but probably invoked a very different meaning to you. View could mean looking out the window at a beautiful skyline, while witness makes you wonder, was there an element of crime? Words are powerful and each one makes us feel differently, depending on how we perceive it. Power words have that effect, and when used in a marketing format, they can be highly effective in making your customer react in the way that you want them to. There are 5 different kinds of power words:
Words that aren’t used commonly cause your reader to pause, react emotionally and act accordingly. Consumers are inundated all day, every day with advertisements in every form, so copy that contains effective power words is imperative for standing out from the hundreds of other ads and copy they see regularly.  So, which power words do you need to use? And how? Well, that depends on what you want your customer to do and what THEY want to do. By thinking about the natural tendencies we all have, you can write directly to the subconscious of your customer.
Heres an example. Let’s say you’re an online business owner, selling software that helps other businesses manage their employees schedules and productivity. Some of the power words you may want to use to appeal to your target customer could be:
These words will appeal to an overwhelmed business owner, looking to streamline his employee management, reduce his workload and extend his budget. Conclusion Implementing power words in your website, product copy and headlines isn’t just a gimmick, its proven to be effective. For a free list of 200 power words you can use to transform your writing and appeal to your target audience, click here, email me with POWER WORDS in the subject line, and I’ll email it to you right away! Don’t just write more, craft writing that packs a punch and see the results you want! -Heidi It’s no secret that people are glued to their phones, laptops and tablets for hours a day. Whether they’re skimming Facebook or looking at pictures on Instagram, people spend a huge chunk of their time on social media. So, is your business on social media? If not, you could be missing out on a huge customer base. Whether you’re just not social media savvy, don’t have time or just don’t know which platforms you should be focusing your energy on, a strong social media presence is a huge asset in todays business world. There are so many platforms to choose from and each has their own unique way of allowing its user to interact and share content. So you’ll need to narrow down which ones will work best for you and your brand and which ones have the highest number of users from your target market. Some of the biggest platforms today are Facebook, Instagram, Twitter and Pinterest, with several others on the rise. The platforms that will work best for your business depend on your brand, your goals and how you want to interact with your customer base.  Social media presence allows you to reach your customers daily, on a platform they’re already using, allowing them to interact with you, be informed about new products and for you to let them now about promotions or information relative to your brand.
It allows you to attract new customers, and expose your brand to a demographic that you didn’t know were potential customers. You have an opportunity to learn about the needs of your customers, the trends they follow and gives you more insight on the kind of content you should be creating to relate to them. Social media is instrumental for any business looking to gain exposure, generate more web traffic or connect with customers, locally and worldwide. For help with your social media presence email [email protected] |
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