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I hate being ignored. We all do. There are many reasons your emails either aren't being opened, or your readers aren't taking action after reading them. Are you sending emails too often? Nothing will get you flagged as junk faster than filling a customers inbox daily (or more) with marketing emails. Send better quality content, less often. Grammatical errors will not only make you look unprofessional, they'll also grate on the nerves of your grammar police readers and be a major turn off. Double check everything you send out. Chrome extensions like Grammarly take the guessing game out of grammar checks, allowing you to send out polished emails, every time. If you're still getting the cold shoulder, maybe its time to rethink your subject lines. Having irresistible subject lines will give people no choice but to open your email and read what you have to say. 1. Numbers & Lists Numbers are appealing to people, (even those bad at math.. ahem, guilty here!) especially if they’re odd numbers. Some examples of headlines that work with numbers are:
2. Shock Value In the mundanity of day to day life, who doesn’t love a little shock and surprise? It’s why people gobble up racy reality tv and scroll gossip sites for hours. People LOVE to be shocked! So, mix it up. Grab their attention from the moment they open their inbox, dying to know what your shocker subject line means. Try these:
 Email Marketing allows you to connect with your customer directly using words, pictures and a strong call to action.
3. Appeal to Vanity
This one is not only simple, it's also irresistible to your readers. Everyone wants to look and feel great. It’s human nature. Use the lure of helping your customer with subject lines like:
4. Create urgency “Last one to the playground is a rotten egg!” Do you remember hearing that in elementary school? EVERYONE took off running. No one wanted to be the rotten egg. And guess what? The same thinking still applies in adulthood. When you create urgency, it creates excitement and makes people act fast. Hinting to a negative outcome makes people take action quickly. Here are two examples:
5. Ask A Question Draw readers in by asking an engaging question. Asking an engaging question will pique your customers curiosity but make sure that it can only be answered by opening the email. From there, you have their attention to draw them in again with your first couple lines in the email.
Both of these questions build curiosity and are left open-ended... there is really no way to know the answer unless the customer opens the email. What are your favourite email subject line strategies? What would you add to this list? Comment below to let me know some of the best email subject line strategies that have worked for you! The internet is chock full of valuable information and data that can be useful for your business. Keyword research is vital to your SEO performance and can help direct customers to your page when paired with great content. I am sharing these two invaluable websites as tools for your business. Both offer information on any topic and can be used for keyword research, growing trends and offer insight to what consumers are looking for. Answer The Public Answer the public is an online keyword research site. Input any topic, brand or product and select the country for which you want the data and Answer The public will generate a series of search clouds with variations of your topic. These variations include:
All information on Answer the public is downloadable, so you can use the information later or share it easily. The generated information allows you to find long tail keywords, searches and their popularity as well as ideas for content creation.
ExplodingTopics.com Exploding topics is a great place to start if you need data backed ideas, want to see the growth of a topic, or just want to see which products, brands or topics are about to explode in popularity. Pick a time frame between 1 month - 15 years and choose from a list of topics like, beauty, business, design, e-commerce, finance and sales, or input your own. The options are endless. You’ll be shown a graph displaying growth on your topic for the time frame you chose, along with how many searches it has per month and the percentage rate of growth. This is not only great to source keywords and see their popularity by search but also an amazing tool if you’re researching niches to get into, or explore the demand for a product you may be thinking of selling.
Both Answer The Public and Exploding Topics are a great place to start for your keyword or SEO research, content creation or crafting a top-performing landing page for your business.
What are Power Words? Have you ever wondered why some business and product copy bores you to death, while others makes you immediately want to click, buy or read more? It’s all in the words the marketing writer has used in the copy. Not all words are created equally. Take these two words for example: -View -Witness Two words that could have very similar meanings, but probably invoked a very different meaning to you. View could mean looking out the window at a beautiful skyline, while witness makes you wonder, was there an element of crime? Words are powerful and each one makes us feel differently, depending on how we perceive it. Power words have that effect, and when used in a marketing format, they can be highly effective in making your customer react in the way that you want them to. There are 5 different kinds of power words:
Words that aren’t used commonly cause your reader to pause, react emotionally and act accordingly. Consumers are inundated all day, every day with advertisements in every form, so copy that contains effective power words is imperative for standing out from the hundreds of other ads and copy they see regularly.  So, which power words do you need to use? And how? Well, that depends on what you want your customer to do and what THEY want to do. By thinking about the natural tendencies we all have, you can write directly to the subconscious of your customer.
Heres an example. Let’s say you’re an online business owner, selling software that helps other businesses manage their employees schedules and productivity. Some of the power words you may want to use to appeal to your target customer could be:
These words will appeal to an overwhelmed business owner, looking to streamline his employee management, reduce his workload and extend his budget. Conclusion Implementing power words in your website, product copy and headlines isn’t just a gimmick, its proven to be effective. For a free list of 200 power words you can use to transform your writing and appeal to your target audience, click here, email me with POWER WORDS in the subject line, and I’ll email it to you right away! Don’t just write more, craft writing that packs a punch and see the results you want! -Heidi It’s no secret that people are glued to their phones, laptops and tablets for hours a day. Whether they’re skimming Facebook or looking at pictures on Instagram, people spend a huge chunk of their time on social media. So, is your business on social media? If not, you could be missing out on a huge customer base. Whether you’re just not social media savvy, don’t have time or just don’t know which platforms you should be focusing your energy on, a strong social media presence is a huge asset in todays business world. There are so many platforms to choose from and each has their own unique way of allowing its user to interact and share content. So you’ll need to narrow down which ones will work best for you and your brand and which ones have the highest number of users from your target market. Some of the biggest platforms today are Facebook, Instagram, Twitter and Pinterest, with several others on the rise. The platforms that will work best for your business depend on your brand, your goals and how you want to interact with your customer base.  Social media presence allows you to reach your customers daily, on a platform they’re already using, allowing them to interact with you, be informed about new products and for you to let them now about promotions or information relative to your brand.
It allows you to attract new customers, and expose your brand to a demographic that you didn’t know were potential customers. You have an opportunity to learn about the needs of your customers, the trends they follow and gives you more insight on the kind of content you should be creating to relate to them. Social media is instrumental for any business looking to gain exposure, generate more web traffic or connect with customers, locally and worldwide. For help with your social media presence email info@heidiklein.ca |
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